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Showing posts from August, 2019

Twitter Banter: the new league of its own in South African Football

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By Mahlomola Martin Lefupana The football season has just begun, while the transfer window is still open and clubs are looking to make some late additions to their squads. The fans across the country are taking to social media, especially Twitter and Facebook to keep updated on the latest news, score updates, but there is a growing trend to bash each other of Twitter. The South Africa football fans have taken Twitter by storm, causing upheaval and often leading to football trending at number one in Twitter daily trends. This, I would argue benefit the game. In the world where competition for attention is increasingly growing, football continues to enjoy its status as the biggest and passionately followed sport characterized by high emotions and bashing of losing teams, Twitter has certainly find home in football. For majority of football supporters reading this, I would bet they quickly run to Twitter or even Facebook when their rival team loses, take for example Or

The fans ownership: case for South Africa football

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By Mahlomola Martin Lefupana Football is  the most passionately followed and played sport, an estimated 3.5 billion globally support the game yet there is a sense that fans are being priced out of the game financially and emotionally. Football is historically known as the sport of the working class, but recent ownership of football clubs and how the game is run is increasing isolating the fans. The current football ownership structure is characterised as business, corporate, and entrepreneurial in nature. While is acknowledged that football has become a multi-billion rand business, it remains a social business in nature and therefore the fans are the cornerstone of the business. The growth of football as a business through media exposure, broadcasting rights and sponsorship investment has ensure that football has becomes a key aspects of entertainment industry and contributor to the economy . Football clubs ownership in South Africa have historically been in the hand