A look into the future of professional football: the PSL business perspective
By Mahlomola Martin Lefupana The future of professional football at a Premier Soccer League (PSL) level looks bright, full of innovation and dynamism in approach. South African football has in the recent past enjoyed serious growth in revenue from broadcast right and sponsorship and has been rated in the top 20 money league by Deloitte in the past 10 years. The broadcast and sponsorship revenue has been particularly crucial to the league financial stability, helping grow direct and indirect business associated with football. It is believed that professional football in South Africa has had direct, indirect and induced contribution to the Gross Domestic Product (GDP) estimated to be almost 2 %. This come through direct and indirect businesses and employment in the sectors such as financial serves, tourism, events management, media, marketing, merchandising distribution and infrastructure development. Since the signing of a mega broadcast deal with Supersport International